Flipkart-owned fashion e-commerce giant Myntra has delivered a stellar performance in FY25, recording an 18x surge in Myntra net profit to ₹548.3 crore, compared to just ₹31 crore in the previous financial year. This remarkable growth has sparked renewed discussions around Myntra profitability and answered the long-debated question: is Myntra profitable?
According to filings with the Registrar of Companies (RoC), Myntra also reported an 18% year-on-year (YoY) increase in revenue from operations, reaching ₹6,042.7 crore in FY25. This jump reflects strong customer demand, efficient cost management, and the company’s ability to scale multiple revenue streams simultaneously.
Myntra Net Profit Growth Outpaces Expenses
The sharp rise in Myntra net profit comes from a healthy balance between revenue growth and controlled expense management. Total expenses for FY25 grew 11.7% YoY, reaching ₹5,723.7 crore, which is significantly lower than the pace of revenue growth.
One of the largest cost components, advertising and promotional expenses, climbed 37% to ₹2,105.3 crore. Despite this heavy marketing spend, Myntra was able to boost Myntra profitability, suggesting that higher customer acquisition and engagement translated into sustainable revenue.
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Logistics costs rose 6.5% to ₹1,999 crore, while employee benefit expenses fell 6.5% to ₹748.8 crore, showing the company’s efficiency drive. The overall structure highlights that Myntra net profit improved because the business successfully managed growth alongside cost rationalization.
Revenue Streams Powering Myntra Profitability
Myntra earns revenue from three key sources – logistics services, marketplace services, and advertising. Together, they have contributed to the strong Myntra net profit performance in FY25.
- Logistics Revenue: The largest revenue driver, logistics contributed nearly half of the total at ₹2,918.9 crore, representing a 20% growth YoY.
- Marketplace Services: Revenue from marketplace services increased 15.6% to ₹2,051.8 crore, underscoring Myntra’s role as a platform for fashion brands and sellers.
- Advertising Revenue: Advertising revenue jumped 28% YoY to ₹914.5 crore, showing how brands increasingly rely on Myntra for visibility.
This diversification has strengthened Myntra profitability and provided stability across market fluctuations.
Parent Funding and Financial Backing
Another major factor behind the surge in Myntra net profit is strategic funding from its parent companies. In May 2025, Singapore-based FK Myntra Holdings, Myntra’s parent entity, invested $125 million into the company. Earlier, Flipkart had injected $81 million into Myntra’s holding structure in Singapore in 2024.
Flipkart itself has been securing significant funding. Its marketplace arm, Flipkart Internet, received ₹2,225 crore from its Singapore-based parent entity, just two months after a ₹3,200 crore infusion. This demonstrates strong backing from Walmart-owned Flipkart, ensuring Myntra has the resources to sustain growth and profitability.
Such consistent financial support has boosted investor confidence and made Myntra net profit a closely watched indicator of the platform’s long-term viability.
Myntra’s International Expansion Strategy
Beyond its domestic success, Myntra has started making moves in global markets. Earlier in 2025, the company launched Myntra Global in Singapore, targeting nearly 650,000 Indians residing there.
The focus is on Indian ethnic fashion, home décor, and lifestyle products. Customers in Singapore can now order directly from India with delivery timelines of just 4–7 days. This strategic move not only diversifies revenue but also strengthens Myntra profitability by tapping into overseas demand.
The expansion aligns with Flipkart’s larger strategy of positioning its portfolio companies as strong global players.
Is Myntra Profitable? The Answer in FY25
For years, the question “is Myntra profitable?” remained a matter of debate in the Indian e-commerce ecosystem. Heavy marketing spends, logistics challenges, and rising competition often meant losses for fashion platforms.
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However, FY25 has clearly marked a turning point. With Myntra net profit hitting ₹548.3 crore and profitability improving despite higher advertising expenses, the company has firmly established that Myntra is making profits at scale.
Analysts believe that this profitability milestone will help Myntra attract more investors, boost brand confidence, and prepare for a stronger financial future ahead.
Myntra Profit vs Revenue Growth
While the 18% revenue growth is impressive, the nearly 18x rise in Myntra net profit underscores the company’s ability to maximize earnings from every rupee earned. This also answers the critical question of Myntra profitability, as the company proves it can deliver not just higher sales but also sustainable profits.
The balance between revenue and expenses is key. Unlike many startups that scale aggressively without profitability, Myntra’s performance in FY25 shows disciplined financial management, helping it stand out in India’s highly competitive fashion e-commerce space.
Flipkart and Myntra: Strengthening the Ecosystem
Flipkart’s acquisition of Myntra in 2014 for $240 million was seen as a strategic step to dominate the online fashion category. A decade later, Myntra net profit figures validate that move. Together, Flipkart and Myntra form a strong ecosystem, offering fashion, lifestyle, and marketplace services across India and now globally.
The latest performance also highlights the importance of internal funding and strategic alignment within the Flipkart Group, ensuring that both entities are well-prepared for future IPOs and global competition.
Looking Ahead: Future of Myntra Profitability
Industry experts believe that FY25 marks just the beginning of a new phase for Myntra. With consistent growth in logistics, marketplace, and advertising revenues, Myntra net profit could continue its upward trajectory.
Myntra’s international ambitions through Myntra Global, coupled with strong parent backing, are likely to sustain profitability in the coming years. However, rising marketing expenses and competitive pressures from platforms like Amazon Fashion and Ajio could still test the limits of Myntra profitability.
Nonetheless, the fact that Myntra is making profits on a large scale signals maturity and resilience in India’s fashion e-commerce market.
Conclusion
The FY25 financial report makes one thing clear: Myntra net profit of ₹548.3 crore has transformed the narrative around the company. From questions like “is Myntra profitable?” to strong evidence of Myntra profitability, the journey reflects disciplined execution, diversified revenues, and robust parent support.
With both domestic growth and international expansion on the horizon, Myntra profit figures in FY25 may just be the start of a stronger, more profitable future.
Disclaimer :
This article is for informational purposes only. It is based on publicly available financial reports and industry sources. Readers are advised to conduct their own research or consult financial experts before making investment decisions.
